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key account management
Global account management doesn’t work!
08/07/2010 - 00:55
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1 comment
Dr Kevin Wilson explains why the success of your global account management programme may have little to do with its structures, systems and processes.
12 steps to key account management portfolio analysis: Part two
30/11/2009 - 06:17
Professor Malcolm McDonald provides further tips in his step-by-step guide.
12 steps to key account management portfolio analysis
23/11/2009 - 05:26
Professor Malcolm McDonald provides a step-by-step guide to obtaining the maximum value out of the methodology of key account management portfolio analysis.
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