Deloitte has entered into a formal partnership with Salesforce.com to implement its social enterprise technologies at multinational and international companies.
Salesforce.com is to include analytics functionality in some versions of its CRM software after bowing to customer pressure and performing a u-turn on its pricing strategy.
Salesforce.com used its record-breaking Cloudforce New York event to lift the curtain on its latest social enterprise initiative - the Radian6 Social Marketing Cloud.
The Cloud giant posted a $3.8 million loss, as it prioritises growth over profit to capture mind and market share. It worked in SFA and CRM, and now it's eyeing the social field.
Salesforce.com is continuing its shift towards the social enterprise following the announcement that it is to acquire Model Metrics, a mobile and social cloud consulting services company.
Salesforce.com’s social business play has taken another turn with an incursion into the heartland of arch-enemy SAP, which it claims is limiting users ability to access useful data.