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Salesforce continues to shift rhetoric towards Marketing Cloud
Salesforce sees future of marketing in customer journey mapping
Co-opetition: Microsoft-Salesforce.com partnership doesn't mean the end for Dynamics
Marc Benioff: The Internet of Things will herald the Internet of Customers
Dreamforce: Back to basics for Benioff with 'CRM for everyone'
Salesforce.com chooses another best friend in Workday
Benioff: ExactTarget Marketing Cloud will define our customers' future
Are there serious flaws with managing leads in Salesforce.com?
Box announces Salesforce.com integration to increase CRM collaboration
Oracle & Salesforce.com: Exciting alliance or PR smokescreen?
Ellison and Benioff: The odd couple reveal all
The week that reshaped the Cloud: The analysts' verdict
How to measure the ROI of personalisation
Why is Amazon launching a physical store – and what will it mean for retail?
Why is the customer journey so complex and what does it mean for business?
Customer journey mapping: The opportunities and obstacles
How to create a customer journey map
The myths and realities of modern customer service
How to better manage your marketing agency
Is poor case management harming customer experience ambitions?
UK contact centres now handling 250m live chats per year
Who Owns Customer Success: Services or Sales?
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