social media marketing

Social media advertising market growth belies limited impact

How to optimise engagement and email marketing using Facebook

Kantar Video and OpenAmplify launch tool to track social video ROI

Neolane unveils social marketing solution

10 steps to prove the ROI of social media marketing

Five models to help marketers assess social media returns

Seven tips on engagement marketing in the networked age

Is social media marketing worth the cost?

Experian acquires social media tools biz

CRM in 2010: The experts' views

Will Google buy Twitter - and what would be the implications?

Watchdog warns firms over third-party social platform promo

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