The Deadzone

In an industry characterised by buzzwords and spin, where multi-million dollar marketing budgets can build hype around even the most meagre of tools and disciplines, it is time that someone started slaying some sacred cows. Step forward the experts contributing to the series known as The Deadzone, where contributors take turns to bust buzzwords and puncture hyperbole. 

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In the first of a new series where industry experts bust buzzwords and puncture hyperbole, Max Ball attacks 'omnichannel'. The term '...
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In the latest in our series of articles where industry experts bust buzzwords and puncture hyperbole, Steve Mepham dismisses Big Data. The...
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Surveys have defined customer experience intelligence until now. Before the internet existed, governments, brands and researchers relied...
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Marketing as you know it died a slow death between the late 1990s and the early 2010s - a death caused by complications from consumer...
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In the latest in our series of articles where industry experts bust buzzwords and puncture hyperbole, Ed Shropshire, managing director of...
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Location-based marketing is a product of the mobile mind shift that has been taking place since the introduction of the iPhone in 2007. In...
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Five years ago Google took, what then looked like a momentous decision to take on Facebook’s dominance of the world of social media for the...
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Rewind 10 years and take a look at Nokia. People religiously bought Nokia handsets. They were reliable, fit for purpose and even achieved...
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Imagine shopping online without ever seeing a checkout. Imagine arriving on a site for the first time and being able to make a purchase...
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Has influencer marketing fallen out of favour? As the industry has grown, an inevitable backlash has ensued. Digiday created a storm when...