How to engage with the digital marketplace

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How to engage with the digital marketplace

The third article in this series focuses on planning your social media activity

Many attempts have been made to define the “best” framework to depict how to plan, run and improve the use of social media as a part of the marketing strategy. In this articles, we have rationalised these models to create a simple but effective framework that covers most situations and can be deployed in
most B2C or B2B companies.

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