Gaining Recognition down under

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Recognition Systems, provider of integrated customer relationship management software, has launched its new Australia / New Zealand subsidiary under the banner: Protagona Pty Limited.

Based in Sydney, Australia, Protagona Pty is the latest venture by Recognition Systems Group, which was recently positioned fourth by Fortune magazine in its ‘Europe’s 25 Super Stocks’ list.

A shareholder offer last November raised $30 million to fund expansion to Australia, Asia, the US and Europe. The company also plans to open an operation in Hong Kong. 

Last month Protagona Pty signed up a major beverage firm in Australia, and finalized a contract with Standard Chartered Bank in Hong Kong.

Paul Gregory, founder and CEO of Recognition Systems, who was in Sydney for the opening of the company’s newest office, said: “This immediate success reflects the fact that while other automated marketing offerings can gather information useful for future campaigns, Protagona is the only product that can instantly deliver a customized offer to the customer at the point of contact. This capability is crucial in an internet-based business economy, and puts the power of the customer relationship back in the hands of the marketers.

“The growing use of electronic communication can be a pitfall or a great opportunity. Protagona positions our clients to be the big winners in the emerging e-world. By leveraging traditional channels and delivering a solution that optimizes the use of the Internet, our clients can cross-sell products and improve their customers' satisfaction. By learning from customer history and delivering a personal experience, our technology encourages and rewards customers for their loyalty,” Gregory added. 

Curt Bloom, director of Protagona Pty, said: “We are well positioned to capture a substantial share of the local market. Protagona is proven in both the small-to-medium enterprise market as well as in larger sites, which makes it a perfect fit for organizations in Australia and New Zealand.”

Protagona Pty is searching for local partners in Australia and New Zealand, from technology vendors with complementary product sets (such as SAP with whom it has a strong relationship in the United States and Europe) and consultants, VARs and systems integrators.

Recently, Recognition Systems Group:

*Tripled revenues and staff in 1999 over the previous year;

*Won business worldwide in industries including banking, brokerage, insurance, media/publishing, online financial news, software, retail, telecommunications and travel services;

*Increased total market capitalization to well over $400 million

*Made a software development agreement with SAP for integrating Protagona into SAP's CRM and BW products.

* Was listed fourth by Fortune magazine in its list of the ‘25 brightest stars of Europe's new markets’.  Selection for this list was based on performance by companies since their IPO. Recognition Systems went public in May, 1996, since when its stock price has increased more than 3,600 per cent. Fortune magazine stated that all 25 of the listed stocks are at the cutting edge of Europe's new economy.

Recognition has headquarters in Birmingham, England, with US headquarters in Chicago. 

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