Google Hangout: Analytics and engagement: What can your brand learn from sports
We know the role analytics plays in sporting events, the social sentiment tracking to measure fan engagement; the insight gained to enhance player performance. And sure, 41 million data points analysed by IBM at Wimbledon is impressive - but what have the performance analytics of the Aviva Rugby Premiership got to do with a business like yours?
Well what if we start viewing fans as customers? And talk about products in place of players or teams?
Suddenly the insight gathered becomes real-time insight into customer engagement and product performance - which is very relevant to us all!
MyCustomer.com talks about these issues and more in an online discussion with the RFU, Wimbledon and IBM. Watch a replay off the video below
Join the conversation at #IBMTryTracker
Natalie Brandweiner: Community editor, MyCustomer.com
Nick Shaw: Head of digital,
Rugby Football Union
Digital content manager,
All England Lawn Tennis Club
Solution Architect, Big Data & Analytics, IBM