IBM: Video - champion analytics and convert customers to fans | MyCustomer

IBM: Video - champion analytics and convert customers to fans

Champion analytics and convert customers to fans
#IBMTry Tracker

Google Hangout: Analytics and engagement: What can your brand learn from sports

We know the role analytics plays in sporting events, the social sentiment tracking to measure fan engagement; the insight gained to enhance player performance. And sure, 41 million data points analysed by IBM at Wimbledon is impressive - but what have the performance analytics of the Aviva Rugby Premiership got to do with a business like yours?

Well what if we start viewing fans as customers? And talk about products in place of players or teams?

Suddenly the insight gathered becomes real-time insight into customer engagement and product performance - which is very relevant to us all! talks about these issues and more in an online discussion with the RFU, Wimbledon and IBM. Watch a replay off the video below

Join the conversation at #IBMTryTracker

Associated Whitepapers

Using predictive analytics to drive fan engagement

Game set and match – Wimbledon and IBM

Natalie Brandweiner: Community editor,

Nick Shaw: Head of digital,
Rugby Football Union

Alexandra Willis:
Digital content manager,
All England Lawn Tennis Club

Chris Thomas:
Solution Architect, Big Data & Analytics, IBM

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