Businesses are exploring how the creation of their own online customer community can deliver a range of benefits. But for a community to be a real success, its value to both brand and customer needs to be transparent.

By Neil Davey, editor
Businesses are exploring how the creation of their own online customer community can deliver a range of benefits. But for a community to be a real success, its value to both brand and customer needs to be transparent.

By Neil Davey, editor
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