Capita goes on demand with SAP

MyCustomer.com

Capita Insurance Services has signed up for on demand CRM services with SAP, enhancing an existing on premises deal with its insurance portfolio.

Capita Insurance Services is deploying the SAP Sales on-demand solution to meet the immediate needs of its sales organization. The sales force automation (SFA) solution provides the company with visibility across its current and potential customer base, helping improve opportunities to make more effective decisions for business growth and development. Capita Insurance Services plans to add on the SAP Marketing on-demand solution in the next phase of its CRM rollout.

Jeremy Locke, business development director, Capita Insurance Services, said the on-demand model offers "a flexible solution to deliver fast results while also providing the seamless transition to strategic CRM".

"We are delighted with SAP's on-demand solution as it is a great fit with our immediate needs and overall CRM strategy," said Locke. "In today's market, it isn't enough to just respond to customers today. The best companies deliver value to their customers over the long term.”

The SAP CRM on-demand solution will enable Capita Insurance Services to deploy applications immediately to its sales organisation and help achieve fast results with minimal upfront investment, according to SAP.

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