Applix and Ericsson target German mobile market

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The iCRM and internet-based planning technology company Applix has announced a partnership with telecoms giant Ericsson Consulting to focus on an integrated mobile CRM solution for Germany, Switzerland and Austria.

The combined CRM technology and service solution would lead the market in call centers, customer service centers and mobile CRM systems.

“We can see an enormous potential for growth in mobile CRM applications,” says Andreas Wild, managing director of Ericsson Consulting GmbH. “Our combined solution makes it possible for customers to provide or receive information at any time or place. 

“Mobile solutions are establishing an important trend for the CRM market in Germany,” said Michael Scheib, vice president, European operations, Applix. “Our support for mobile communications and the Wireless Application Protocol (WAP) technology is a significant stride toward communication any time, any place.”
Applix supports WAP for their CRM solution, iEnterprise, which allows access to information from a CRM system using cutting-edge mobile phone technologies. A member of the WAP Forum, Ericsson, the parent company of Ericsson Consulting, has had a long-term commitment to the development of mobile communications technology.

Headquartered in Westboro, Mass., Applix delivers a comprehensive community for planning functions (i-planning) including budgeting, financial, customer and operational analysis with real-time Business Intelligence/OLAP technology provided by Applix iTM1.

The global WAP standard was developed in order to adapt mobile phones to modern telephone and information services with mobile communication equipment. WAP technology is rapidly developing into a high performance platform for CRM.

The WAP forum was established with the objective of uniting mobile communications industry companies in order to guarantee common product standards. This organization includes more than 200 international members outside the original co-founders: Ericsson, Motorola, Nokia and Phone.com. 

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