Applix named top wireless CRM solution at CeBIT trade show

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Applix has won the award for Top CRM Solution in the Wireless Category at CeBIT, the world’s largest IT trade show.

The German call centre trade journal, Teletalk selected Applix because it is the only company to provide a working wireless CRM analytics application – and is architected to support all wireless protocols.

Other awards presented to Applix this year include the eWeek eXcellence award for CRM, the Global Finance award for best CRM Internet infrastructure company, the ISM 2001 Top 15 CRM software award and Customer [email protected] Solutions magazine’s product of the year 2000.

“By delivering flexible CRM and analytical solutions via handheld and WAP-enabled devices, Applix is empowering businesses to make effective business decisions anywhere, anytime,” said David Golan, Applix vice president of product marketing.

About Applix, Inc.
Applix is one of the world’s only single source providers of CRM, customer analytics and business planning, making it a pioneer of demand chain management. Headquartered in Westboro, MA, Applix maintains offices in eight countries and has more than 4,000 customers worldwide.

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