I'm a German student and I heard sth. about the potentials of CRM in the public sector to offer citizen centric services. In this context there are also terms like citizen relationship management etc.
But can the CRM-strategy with Customer Value and Customer Life Cycle be used in the public sector?
What about the different CRM-Functions (Marketing, Sales, After-Sales) in E-Government? How can they be supported by Tools already known in the E-Business?
Thank you very much for your answears!