Europe's largest online brokerage firm, Fineco, has selected MicroStrategy software to analyse customer behaviour through the Internet, its show room and call centre, and to launch personalised offers.
The agreement includes the participation of systems integrator Sol-Tec Soluzioni Technologiche for the planning and implementation of Fineco's data warehousing solutions.
"We selected MicroStrategy for its analytical capabilities and for its ability to integrate with our existing systems," said Edoardo Giorgetti, director of marketing at Fineco.
Italy-based Fineco offers trading services on the prinicipal European and U.S. markets and banking, financial planning and consumer credit services to approximately 300,000 clients via the Internet. It also offers access to a network of more than 1200 financial planners in Italy.
MicroStrategy provides Intelligent e-business software and related services. It has approximately 1,000 customers across such diverse industries as retail, finance, telecommunications, dot-com, insurance, healthcare, pharmaceuticals and consumer packaged goods.