Evidence to suggest a need for CRM?

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I am a final year student doing an assignment for my Computer Project Management module at Coventry University. Basically i must identify a preferred market sector within which to set up my own consultancy. I have chosen CRM but an important aspect of this assignment is finding a market 'niche' which is in some way unique. I would greatly appreciate any help you can give in terms of locating relevant information.

Kamran Raja

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20th Nov 2001 11:54

Kamran,

In my view, the best way of finding the particular aspect of CRM you wish to specialise in would be to read the multitude of literature in the CRM-FOrum library at http://www.crm-forum.com/library to see what looks the most interesting from your perspective.

Have a look at the introductions / overviews to CRM; the case studies; and the different CRM applications.

The most important thing is to identify a niche that you have a strong interest in and can therefore contribute something of particular value.

Good luck.

Richard Forsyth

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avatar
20th Nov 2001 11:54

Kamran,

In my view, the best way of finding the particular aspect of CRM you wish to specialise in would be to read the multitude of literature in the CRM-FOrum library at http://www.crm-forum.com/library to see what looks the most interesting from your perspective.

Have a look at the introductions / overviews to CRM; the case studies; and the different CRM applications.

The most important thing is to identify a niche that you have a strong interest in and can therefore contribute something of particular value.

Good luck.

Richard Forsyth

Thanks (0)