Demand chain management firm HAHT Commerce has released HAHT iChannel 4.0, the newest addition to its HAHT Commerce Suite of applications.
The company says this latest release provides an integrated approach to supporting and protecting manufacturer’s brand and product information by optimising the transactions between the manufacturer and its channel partners.
The software addresses partner management, brand asset management, partner services, channel intelligence and the creation of channel catalogues.
"HAHT iChannel 4.0 allows brand-conscious businesses to optimise partner relationships, collaborate to sell and market, and gain customer insight with their channel partners," said Greg Rodgers, Director of Consumer Products Marketing at HAHT and former Sr. Director of eBusiness for brand leader Whirlpool. "Strong, managed partnerships mean increased partner support for channel sales and marketing campaigns."
HAHT iChannel is currently in use at over 30 brand-leading companies, including Philips Electronics, Christian Dior, Virgin and Club Med.