I want to know how different between CRM and e-CRM? Or are they the same theory? Who can gave me some advise? Thanks. nanthawanc
I'm no expert, and I have no intention of putting up a lot of words differentiating and/or co-relating CRM with e-CRM. Are they the same "theory"? (a lot of people would be up in arms calling CRM a theory ;)Here's my 2 cents.
Yes, they are the same. CRM is a business strategy (to a lot of experts and adherents out there, it is even a culture-a way of life :) and e-CRM is just a part of CRM ". The "e" does not stand for elephant :) kidding! Although, a lot have been grappling with it as if it were one (me included). Hey, with the number of experts around it ain't "e"asy understanding it. The "e" stands for electronic - or simply put, CRM at the speed of light over the Net...think e-mail :) E-CRM is just one of the many types/ways of implementing CRM as a strategy to e-nhance your business.
I think the real question(s) is what kind of CRM should be implemented, how and when is best to do so.
A straight forward question. However, I suspect that the answer will be clouded by industry indiscriminate use of buzzwords and by marketing allegiances. I would venture the simple distinction that:
CRM is the broad business philosophy of the benefits of providing the traditional ‘corner shop’ intimacy of service for customers, while
eCRM refers to the electronic infrastructure (e.g., database and segmentation technology) and media communications channels (e.g., e-mail and digital TV) that can make CRM possible at mass market levels.
Now the debate ensues.