ICL creates new e-commerce platform for Beeb.com

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ICL is to build and operate a new e-commerce platform for the Internet shopping portal from BBC Worldwide, to personalise content and advertising

ICL will work with ATG and Documentum gathering information on the shopping habits of Beeb.com online customers to implement and integrate the technology. According to MMXI research, Beeb.com is the fourth most visited retail website in the UK.

Derek Sayers, managing director e-Innovation at ICL, said: "ICL has been a trusted partner of Beeb.com since 1996. Now, working with ATG and Documentum we are able to deliver a more flexible site."

ICL already provides a team which helps to develop and support Beeb.com's Internet operations. In addition, it runs the managed service to support these Internet operations.

Julian Turner, chief executive officer of Beeb Ventures, added: "The site will enable customers, to make informed shopping decisions. We will create new personalised content by looking at our customer's buying trends."

About ICL
ICL is one of the leading IT solutions companies in EMEA, employing more than 19,200 people in 40 countries. It designs, builds and operates IT systems and services for customers in the financial services, telecoms, retail and government markets. Headquartered in London, ICL is the European-centred IT services arm of the Fujitsu Group.

ICL

About Beeb.com and BBC Worldwide
BBC Worldwide, the commercial arm of the BBC, generates income to support the UK licence fee by marketing programme-related products and services around the world. It is self-funding and exists to provide supplementary funding for the BBC's public services.

Beeb.com is wholly owned by beeb ventures limited, a subsidiary company of BBC Worldwide and TH Li, Global Internet Managers, LP. It features shopping guides including TopGear, Gardeners' World, Top of the Pops, Holiday and Good Homes.

Beeb.com

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