LibertySurf launches cut-price net in UK

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French internet service provider LibertySurf plans to offer unmetered off-peak access for an annual charge of £20 in the UK. The company is one of France's biggest service providers.

For an extra £35, customers will get 12 months unlimited access to the web. CD roms will be available in Comet stores and Woolworths, both owned by Kingfisher, which owns 45.5 per cent of LibertySurf. Kingfisher also owns B&Q.

According to Gregory Sukornyk, LibertySurf's chief executive, consumers are tired of being promised free service, when the reality is large phone bills. “LibertySurf instantly delivers what the customer is crying out for – a simple and clearly priced way of getting on line,” he declaimed. 

Although LibertySurf offered its services first in April last year, it already has 1.7 million customers. 
The announcement reported record sales growth, thanks to increased demand for mobile phones and multi-media products. The company’s first quarter total sales growth rose 12.1 per cent to a record £2.63bn, boosted by demand for mobile phones and multi-media products. 

Group chief executive Geoffrey Mulcahy said that the results were an encouraging start for the year, given the extremely competitive retail environment. He said it was still too early to draw conclusions from these figures about what the full year will bring, but “it is good to see that our businesses are continuing to sustain the strong levels of organic sales growth they achieved last year,” Mulcahy concluded. 

LibertySurf owns French electrical store Darty and home improvement chain Castorama. The firm has stores in 14 countries. 

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