Mark Booth, chief executive officer of ePartners, has just announced the appointment of Sandi Thomas as chief executive officer of eVentures.
“There are two overpowering qualifications which led to Thomas’ appointment,” said Booth. “Her tremendous worldwide experience with IBM, Apple Computer, Microsoft and Lotus, coupled with her strong performance and track record in building businesses and increasing shareholder value.”
The appointment, which comes into effect immediately, brings Thomas from Microsoft in the US, where she was chief operating officer of Microsoft and Black Entertainment Television.
Thomas commented, “The UK is increasingly investing in enabling technology companies and this market presents many US businesses with the next logical step in their growth. There is a huge opportunity for such companies to establish themselves as brand leaders in the UK; we continue to be here to facilitate and accelerate that growth. In this climate, success is about more than levels of funding or how talented your people are – a business has to deliver real value to a marketplace to become market leader.”
Thomas has joined eVentures Ltd from mypotential.com where she was chief operating officer, responsible for building the business and implementing strategic partnerships. Prior to this, Thomas was with Microsoft , where she was chief operating officer of MSBET for over two years. She joined the Microsoft Corporation in early 1994 as group product manager of Microsoft Works, then became business development manager at Strategic Partnerships. This role involved managing strategic relationships with entertainment companies to secure content for the Microsoft Network.
After graduating from Stanford University, Thomas spent seven years at IBM where, in her last role as marketing manager, she was responsible for development and selling of account strategy for telecommunications. She then moved on to Lotus, to the position of director of marketing for strategic alliances. In 1992, she stepped in as manager of worldwide channel marketing and operations at Apple Computers. Thomas was responsible for worldwide system software business, including operations, marketing communications, pricing, channel marketing and P&L tracking. She managed a budget of $5.8m and also executed the first end user promotion, which resulted in a 250% unit increase.
eVentures Ltd. is a joint venture between Softbank of the US, and epartners of the UK, the e-commerce venture capital firm established by News Corporation. eVentures partners with successful internet companies and ensures rapid entry into the UK through its dedicated resources and local market expertise. The team at eVentures Ltd provides technology, marketing and financial support to the launch company, and recruits executives from leading UK companies.