Oracle targets small business with CRM

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CRM is the focus of the latest version of Oracle's Small Business Suite. The new version of the software, developed and hosted by Larry Ellison-backed start-up NetLedger and marketed by Oracle, now includes tools for storing product information and coordinating with marketing partners.

The software – which is intended to counter off-the-shelf offerings from Intuit and Microsoft - is currently sold mostly to companies with 25 employees or fewer, but Oracle expects the new version should appeal to companies with as many as 250 employees.

Last year, Oracle announced it would help sell the suite and brand it as an Oracle product in exchange for a share of NetLedger's revenues, which were $2.5 million last year.

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