Oracle’s 11i marks the true end of ERP

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Software provider Oracle has announced Suite 11i, a fully-integrated e-business applications suite. 
The suite adds CRM and Order Management components to the already available 11i financials, human resources, manufacturing, procurement, projects and supply chain offerings. This allows companies to automate e-businesses from web selling and marketing, all the way through to internet supply chain and procurement. 

“Today marks the end of the ERP era and the beginning of the e-business era,” said Ron Wohl, executive vice president, Oracle applications division. “Given the choice, any business would prefer integrated e-business applications rather than undertake custom integration themselves.” 

The company claims that 11i can do what only the expensive and risky custom integration of several partial solutions such as Siebel, Ariba, Commerce One or SAP could achieve. The suite also gives complete information about customers because all parts of the suite share the same information. 

“Because the Oracle e-business suite is the only one that combines tightly integrated ERP and CRM,” said Mark Barrenechea, senior vice president, CRM products division, “Oracle can offer its customers the ability to manage key customer processes, such as ‘campaign to order, order to cash,’ – the ability to design and execute a marketing campaign, ship the order and collect payment, all from the same system. The sales process can be kept 100 per cent electronic.” 

As Oracle’s third-generation 100 per cent internet solution, 11i takes advantage of new internet business practices that allow companies to put their customer interactions, internal operations and supply chains online. 

The suite also supports global operations, multiple languages, multiple currencies and internet business practices, all from a single global system that requires only a browser on the desktop. 

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