CIBC Visa – a division of Canadian Imperial Bank of Commerce and one of Canada’s leading credit card issuers – has selected [email protected] to maximize the value of its customer base.
CIBC Visa will be able to analyze, plan, execute and track one-to-one marketing initiatives through traditional and Internet channels in ‘real time’ – and provide immediate return on investment for individual marketing campaigns.
With increased competition in the financial services industry and the rapid advancement in online banking, organizations like CIBC recognize the need to foster its customer relationships. CIBC Visa invited 12 different companies to showcase their technologies. It was looking for a solution capable of integrating information throughout the enterprise and combining a variety of customer touchpoints, such as direct mail, call center, email and the web. The company that best met its requirements was Prime Response.
“Our technical implementation of [email protected] took one week – now we can concentrate on expanding our marketing campaigns by 2001.” said Julio Tavares, chief strategist for CIBC Visa.
“Market leaders understand the impact a strong relationship marketing solution has on the bottom line,” said Paul Lavallee, president of the Americas for Prime Response. “Our solution is designed to acquire new customers, reduce churn, build loyalty and focus on returning fast results, incremental revenue and improved margins. Customer relationships are the key to achieving an edge in increasingly competitive markets.”
Other Prime Response customers in financial services include Advance Bank, Alliance & Leicester, Associates First Capital Corporation, Banco Comercial Portugues, Banca Popolare di Novara, BankWest, Credit Suisse, Deutsche Bank, DLJdirect , E*Trade, NatWest Card Services, Open Bank, Provident, Quick & Reilly, The Royal Bank of Scotland and Standard Life. Partners include Andersen Consulting, Fair, Isaac, HP, IBM, MarketSwitch, Microstrategy, SAS Institute, Quaero and Sun Microsystems.
CIBC credit cards include: CIBC Aerogold Visa, CIBC Gold Visa, CIBC Vacationgold Visa, CIBC Classic Visa, CIBC Dividend Visa, CIBC Dividend Platinum Visa, CIBC Select Visa, CIBC Club Z Visa and CIBC U.S. Dollar Visa. CIBC offers eight million personal banking and business customers a full range of products and services through its comprehensive electronic banking network, branches and offices across Canada, in the United States and around the world.
Prime Response is located in Cambridge, MA (corporate headquarters), London (international headquarters), Antwerp, Chicago, Denver, Frankfurt, Melbourne, Minneapolis, Munich, New York, Paris, San Francisco, Singapore and Sydney.