Quaero Announces Quaero SpringBoard<sup><font size="-1">sm</font></sup>

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Quaero Announces Quaero SpringBoardsm for Strategic and Intelligent Customer Communications at NCDM Conference

Multi-Channel Service Addresses Growing Market Need for Outsourced Deployment & Management of Synchronized Customer Communications

Chicago, IL. – July 31, 2001 -- Quaero, a CRM service provider, today announced Quaero SpringBoard sm , a service exclusively designed to address companies’ needs for intelligent and strategic customer communication services without incurring large upfront CRM investments. Quaero SpringBoard sm ensures marketing and technology executives have the operational freedom and financial flexibility while achieving rapid return on investment (ROI) on their CRM strategies.

"Top management from customer-centric companies are looking for ROI from customer facing multi-channel technologies and applications. The opportunity to capture this market that has not yet been tapped, by providing a turnkey process to clients, is huge. Quaero is well on its way to being a leader in sophisticated strategic customer communications," said Gene M. Ferruzza, president of Quaero SpringBoardsm.

Quaero’s CRM outsourcing division allows companies to outsource all or part of their CRM programs, thereby avoiding large infrastructure investments and overcoming technical/organizational challenges that impede the success of CRM programs. Additionally, organizations can leverage expedited time-to-market advantages while gaining a ROI.

"Quaero is steadfast in continuously introducing innovative services that are designed to address the needs of today’s customer–centric corporations. We’re developing smart CRM strategies and executing them well," remarked Dr. Naras Eechambadi, founder and CEO, Quaero. "We developed Quaero SpringBoardsm in response to the needs of several of our existing clients and prospects and are excited to offer a broader range of solutions in this growing market."

CRM is the umbrella of solutions and practices designed to help businesses systematically acquire new customers, keep existing customers and increase the volume of business through on-going dialogue. By 2004, IDC predicts that gross CRM revenue will surpass $20 billion. And while more than half of the current revenue total is generated by software sales, it is expected that services will make up about 55 percent of all revenue by 2004.

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