Quaero marks first birthday with east coast expansion

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Quaero, a provider of 1:1 e-marketing infrastructure and programs, has opened two regional offices in New York and Atlanta. The expansion marks the Charlotte-based company’s successful first year in business. It also has offices in the research triangle in the east, and in Silicon Valley in the west.

Quaero’s executive vice president, Ro King, is managing the New York office and directing operations throughout the northeast. The Atlanta office is headed by Brad Connard, executive vice president, who is in charge of the southeast.

“New York is the hub of commerce and trade. We’re delighted to be able to offer Quaero’s expertise to leaders in various industries that comprise New York’s rich business landscape,” said King.

“Atlanta boasts a unique mix of the country’s most established and innovative corporations,” remarked Connard. “We’re excited to be part of the southeast’s business and technology revolution and contributing to its economic growth.”

Since its founding, Quaero has grown to a staff of 40 associates. That number is expected to increase significantly by the end of this year.

“Our growth over the last year has been exciting, and a testimonial to the quality of our work and the loyalty of clients,” noted Quaero founder, Dr Naras Eechambadi. “In addition to employee and revenue growth, our customer base has also expanded considerably. The decision to open offices in New York and Atlanta was based on the desire to be closer to our customers and to penetrate these booming areas of the country.”

Quaero designs, develops and deploys 1:1 e-marketing programs using the confluence of technology, analytics and marketing expertise for Fortune 1000 and Internet 100 companies. The company helps businesses in financial services, retail, communications and health care. Clients include priceline.com, Sallie Mae, SciQuest.com, Merck-Medco Managed Care, LLC and The Limited.

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