Salesforce.com appoints Steele to worldwide operations

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Salesforce.com has appointed Jim Steele to the position of president of Worldwide Operations in which role he will be responsbile for running worldwide sales, services, support and marketing, reporting directly to CEO Marc Benioff.

Most recently, Steele was executive vice president of sales for Ariba, following a 23 year period at IBM. Steele's IBM management roles included vice president of sales and marketing for the western U.S., general manager of the telecommunications and media industry for Asia-Pacific, and vice president of system sales for Asia-Pacific.

Salesforce.com expects its its revenues to jump from $23 million in 2001 to more than $50 million in 2002. The company has also broadened its product line during the past year with the release of three new versions — Enterprise, Offline and Team Editions.

"Our customers get the customisation, integration and automation expected of mature CRM applications, but without the risk or expense of legacy software," Steele said. "Combined with our technology advantage and market momentum, that value proposition adds up to a rare sweet spot we uniquely serve. That was the appeal for me."

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