SAP signs Japanese alliance

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SAP Markets, SAP Japan and Dai Nippon Printing Co., Ltd. (DNP), Japan's largest commercial printing company, have signed a joint partnership whereby SAP and SAP Markets customers in Japan will have access to content refining and management services offered by DNP.

Under the arrangement, SAP customers and customers operating exchange and procurement solutions from SAP Markets can offer their suppliers access to DNP, and engage DNP to assist and consult on structuring online catalogues to showcase product offerings and gain better visibility with their own customers in the exchange environment.

DNP can work with suppliers to digitise key product data and ensure it is made B2B-ready using data-normalizing and tagging techniques. Currently, DNP maintains extensive online and offline databases for its customers, giving them the experience and ability to quickly and efficiently take new suppliers' products online in a format that is accessible and easy to navigate. SAP Markets customers also will be able to provide buyers within their exchange ecosystems access to DNP's supplier hub customers in Japan.

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