Wireless phones cure tannoy rage

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Irritating tannoys and staff announcements in supermarkets should soon be a thing of the past, as the latest in remote voice and communication systems improve customer service and staff communication.

Customers find tannoy noise infuriating in DIY stores, department stores and warehouses.  Research by SpectraLink has shown that by introducing the wireless telephone system into DIY stores, the number of tannoy announcements can be reduced by as much as 70 per cent. An extra 26 per cent of customers’ queries could be answered in the time saved by communicating directly.

SpectraLink’s NetLink Wireless Telephone System allows each member of staff to be contacted personally wherever they are in the building. Shop staff often need to be contacted quickly, and an announcement is the only way to track them down. The wireless telephone system saves customers from having to listen to messages and allows staff to pass more confidential information to colleagues.

“Customers complain about having to listen to announcements aimed at only one person in the building, so we have come up with a solution to please them and improve staff communication,” said Michael Cronin, president of SpectraLink International. “The wireless telephone system allows staff to communicate quickly and confidentially without customers being disrupted.”

The NetLink Wireless Telephone System can be used across retail, healthcare and commerce to provide clear, cost-effective communication. It allows staff to make or receive calls anywhere in the workplace over a shared wireless local area network (LAN).

SpectraLink is targeting the European market with its local area network (LAN) technology. This offers both voice and data communication, whilst GSM depends on a public telecommunications operator to build the network and offer the service and DECT technology was developed for voice, rather than data.

Customers include Amazon.com, AT&T, Bridgestone/Firestone, Cisco Systems, General Motors, IBM, IKEA, Microsoft, Pfizer and Volvo.

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