Adobe announces entrance into customer experience management market
Adobe is making its first foray into the customer experience management space by releasing an enterprise ‘web experience management’ offering that is intended to boost consumer acquisition and engagement.
The vendor has integrated the Day Systems’ Software-as-a-Service-based CQ5 web content management software that it acquired last year with its Online Marketing Suite and the Omniture analytics system that it purchased in 2009. The goal is to enable users to target personalised content at customers across multiple channels, including mobile and the social web, in a bid to increase sales conversion rates.
More...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
- login or register to post comments
- Add to a social bookmarking site
