IBM has announced the acquisition of customer experience company Tealeaf to strengthen its Smarter Commerce initiative.
The San-Francisco based company provides software that records and analyses a customer's website and mobile interactions, allowing marketers to spot shopping patterns to improve revenue and customer satisfaction. Tealeaf’s mobile customer experience management solution provides access to customer data across native iOS and Android apps, hybrid apps, and the growing number of apps and sites built in HTML5.
According to IBM, Tealeaf will extend its Smarter Commerce initiative by allowing companies to capture and replay a customer's online buying experiences across web and mobile interactions in real-time.
Craig Hayman, GM of Industry Solutions at IBM, said: “Marketers must continuously deliver a better customer experience on both the Web and mobile devices to meet the expectations of today's empowered consumers. With these new capabilities from Tealeaf, we can not only provide chief marketing officers and other marketing leaders the qualitative insights into how customers actually experience their brands, but show them how to react in real time across marketing, sales and service.”
Rebecca Ward, CEO at Tealeaf, said: “Tealeaf's patented technology can be deployed into a business's current environment with no needed modifications so they begin capturing customer data and delivering optimal experiences immediately. IBM Smarter Commerce is the perfect fit for Tealeaf and further establishes IBM as the leading partner for businesses looking to succeed in today's fast evolving environment.”
IBM said it will continue to support and enhance Tealeaf's technologies and clients while allowing them to take advantage of the broader IBM portfolio. No financial details of the deal were disclosed.
IBM has invested more than $3 billion in building its Smarter Commerce initiative, previously acquiring Coremetrics, Unica and DemandTec.
The acquisition is subject to customary closing conditions and regulatory clearance and is expected to close in the second quarter of 2012.