Software Supplement Part 4: Mobile is no longer just about advertising

Posted by Stuart Lauchlan in Customer experience, Marketing, Technology on Tue, 16/06/2009 - 15:36
  • The mobile channel traditionally used for marketing
  • Customers increasingly want instant feedback
  • Mobile tools giving sales people instant access to information
  • People no longer have to be 'chained' to desktops

The mobile channel has traditionally been used by firms as an advertising tool but as customers have bigger expectations about they way they interact with companies, it could increasingly become an important customer retention tool as well. 

 

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