Esteban Kolsky: Social CRM, Enterprise 2.0 and the collaborative enterprise
Posted by Neil Davey in Customer intelligence, Customer experience, Marketing, Social CRM, Technology on Wed, 10/11/2010 - 07:43
Tweet
Last week Capgemini UK hosted the 2010 Social CRM Strategies for Business Seminar. After speaking at the event, Esteban Kolsky outlined his vision of the collaborative enterprise, as social CRM and Enterprise 2.0 align.
- login or register to post comments
- Add to a social bookmarking site
To be a social business you need to be a social business
I love the comment that to be a social business you need to be a social business. Out of context it sounds like a riddle, but I think a key point has been touched here. Social CRM solutions are an enabler of something that social companies would most likely have been chomping at the bit to do, or perhaps already doing on a small scale. SCRM is very much of a social philosophy that has been gaining momentum over the past decade or so. It's just adding structure - so to make sense on a commercial level - to the way that people now interact, thanks for the most part to the internet. Sometimes a good idea is so clearly a good idea that it shouldn't really need explaining, as it 's been on the tip of everyone's tongue almost without them realizing it. A business that hasn't yet at least seen the value in Social, whether or not they've acted upon it, will struggle to integrate it more than one that is seeing these developments and getting excited by the possibilities.