MyCustomer.com caught up with Jason Rose at the Gartner Business Intelligence Summit, to discuss Big Data, BI in the Cloud, social media analytics and in-memory analytics.
Microsoft is planning a raft of applications and services that enable enterprises to anticipate consumer needs, simplify the consumer experience and learn from every consumer interaction.
The introduction of analytics to Twitter brand pages will allow brands to optimise their campaigns more effectively and could result in more investment in the platform.
Satmetrix has launched a range of new tools that it says make business sense of social media content and will change the way businesses measure and use social media.