Microsoft and 24/7 team to power customer service with Big Data
Microsoft is planning a raft of applications and services that enable large businesses to anticipate consumer needs, simplify the consumer experience and learn from every consumer interaction.
The software giant has taken an equity stake in 24/7, and has an agreement for an R&D partnership and long-term IP licensing with the company.The agreement includes Microsoft merging its interactive self-service assets (clients, people and technologies) into 24/7 Inc.
As part of the deal, Microsoft and 24/7 are combining technologies that span interactive self-service across mobile, Web and voice channels, Big Data analytics, and speech and conversational interfaces to create a next-generation cloud platform for customer service.
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