Social media monitoring workshop set for London

Social media analytics guru Marshall Sponder is heading up a one-day workshop in London at the end of January, to drive education in social media monitoring.

Social media monitoring has emerged as one of the hottest topics in business, demonstrated by Salesforce.com's headline-grabbing $300m deal for Radian6,

But use of the tools is still maturing and many feel they are yet to get the best from their monitoring efforts.

As such, Our Social Times is hosting a one-day workshop on January 26 in London, UK, with Marshall Sponder, Emeritus Director of Social Media at the Web Analytics Association and author of Social Media Analytics, featuring teaching, practical sessions, live surgeries and Q&A sessions.

Attendees will learn about issues including how to monitor your brand and its reputation on social media, how to choose the right monitoring tool for your firm, and how to extract meaning from social data.

Attendees will also receive a free copy of Marshall Sponder's book, Social Media Analytics.

For more information visit the Social Media Monitoring Training website.