FinancialForce pitches PSA integration into Salesforce.com CRM
SaaS-based accountancy applications provider FinancialForce has made its first move into what will be a series of new vertical markets by unveiling a professional services automation offering based on its purchase of Appirio last December.
To signal its intent, the company has changed its corporate strapline from 'accounting for Salesforce' to 'the cloud applications company' and, over the year ahead, plans to go after vertical markets in which Salesforce already has a strong presence such as professional services, media and high tech.
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