Study reveals the seven deadly sins of customer communication
Businesses which bombard consumers with information, particularly via email, run the risk of alienating customers, a new study has shown.
Pitney Bowes surveyed more than 5,000 consumers from the UK, France, Germany and the US to find out how they prefer brands to communicate with them and uncovered seven marketing methods customers find most intrusive and annoying.
The majority of respondents (89%) voted failing to provide an opt-out of emails and texts as the most infuriating marketing technique with sending customers advertising emails every week following a close second at 88%.
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