SMEs failing to find value in Google AdWords
Posted by Rachel Fielding in Marketing on Wed, 26/10/2011 - 01:34
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Less than a fifth of SMEs using Google AdWords recoup the cost of their investment, and the remaining 82% are either not recouping their cost in terms of online sales, or simply don’t know if they are or not.
Damning research published by web-based CRM supplier Workbooks.com and conducted online by YouGov, suggests that Google AdWords is failing struggling SMEs, despite being promoted as a cost effective means to market their offerings.
Google AdWords is promoted widely to SMEs as a direct and cost-effective way of raising brand awareness and boosting sales of products and services. But the survey of more than 500 small business leaders across the UK suggests that this message is lost on many, as they are unable to track the link between the money they put in and the revenue they get out.
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