Capgemini seminar to feature leading lights of social CRM

Capgemini UK has announced that it is to host a business seminar exploring social CRM, offering attendees the opportunity of learning about the new discipline from some of the leading thinkers from the world of CRM.

The 2010 Social CRM Strategies for Business Seminar will be held on November 4-5 in Capgemini's new Accelerated Solutions Environment in London, and will bring together some of the world’s leading authorities on Social CRM including Paul Greenberg, Esteban Kolsky and Bruce Culbert.

The seminar will be based on Greenberg's newest best-selling book - CRM at the Speed of Light: CRM 2.0 Strategies, Tools, and Techniques for Engaging Your Customers - and research conducted over the past three years by US-based BPT Partners.

The session will give attendees the strategies, tools and techniques for engaging the socially empowered customer and is designed to provide guidance about:

• How to build successful social CRM strategies
• How to market to the new socially empowered customer
• The best tools to map the social customer's experience
• How to create the right social CRM rramework for your business

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