Social business moving beyond experimentation but still "heating up"
Social business still has a long way to mature with only the most advanced companies operating holistically, according to research.
In a new blog post from Jeremiah Owyang discussing research from Altimeter Group, he explains that although most businesses are past the experimentation stage, they’re yet to think bigger than campaigns when it comes to social business.
Many companies are still not intergrating across business units, products and customer databases, he says, and the social business space is "just heating up".
More...
To read the rest of the article you'll need to register a free MyCustomer.com account
With your free account you'll have access to all the articles, get downloads from our extensive library quickly, receive weekly CRM technology and strategy email bulletins and it only takes a minute to set one up,
click here to register
If you're already a member and have forgotten your details click here for a reminder
1 comment
- login or register to post comments
- Add to a social bookmarking site
