Building a business case for the super connector

Posted by Leon Benjamin in Social CRM on Mon, 09/11/2009 - 05:15
  • Leon Benjamin proposed the creation of a 'super connector' role in organisations, to create the same levels of connectivity, collaboration and productivity
  • There are two key absolute minimum goals that define the value proposition and make the case for a super connector
  • They will increase the value of intangible assets
  • They should provide an on-demand network of resources, or ‘people on demand’

Last week, Leon Benjamin proposed the creation of a 'super connector' role in organisations, to create the same levels of connectivity, collaboration and productivity achieved by open source movements, conversational software and social media platforms. In this second part, Benjamin explores the two goals that define the value proposition and make the business case for a super connector.

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