A third of businesses report limited benefits of CRM
Posted by Rachel Fielding in Technology on Wed, 07/09/2011 - 01:46
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One in three companies admit their CRM rollouts have been only partially successful and have delivered only limited benefits, new research from the National Computing Centre commissioned by the Evaluation Centre has revealed.
Alarmingly, almost one in ten organisations described their CRM implementations as unsuccessful with no major benefits delivered.
Meanwhile, only 5% of respondents think their CRM systems have successfully delivered all the expected benefits, and 30% feel that while some business benefits have been achieved, they have fallen short in a number of areas.
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